Dan Has More Guts Than Most Founders: Do You?
When Dan Claps first reached out, he wasn’t in crisis - at least, not the kind you could see from the outside.
He’d already done what most entrepreneurs dream of: built and sold a successful business. He was stepping into his next venture, powered by a bold idea. Dan is a visionary by nature, and at first, everything looked on track.
But then the friction began.
What he expected to be a smooth build started to feel like a grind. Ideas that once felt magnetic began to stall. Relationships that should have moved things forward became a roadblock. That’s why Dan came to coaching — because he knew he needed to think differently and find a new way forward.
When things got tough, we didn’t only tweak his plan. We questioned it. We turned it upside down. And in that space, a new vision emerged - one that aligned not only with possibilities, but with Dan’s values and ideal future.
Instead of waiting for the original idea to pan out, he launched his first brand inside what would become Franchise Playbook - a move that created immediate traction and long-term growth.
He didn’t pivot from fear. He pivoted towards clarity. And that changed everything.
But it wasn’t only the business that evolved. Dan did too.
Dan didn’t return to coaching a second time because there was a fire to put out. He came back because he could feel the potential for his team and the business. He knew they’d need stronger leadership to keep growing at the pace they were headed.
He brought me in to work directly with him, his COO - also his business partner - and the broader leadership team. Together, we introduced PrinciplesUs, a personality assessment and behavioral intelligence tool that reveals how each leader thinks, decides, and operates under pressure. It gave us a shared language for what was happening in real time - and a roadmap to move forward, together.
The transformation wasn’t only in his team and business.
Dan began making changes in how he lived. He became more intentional with his energy and who he let into his inner circle. He started prioritizing his body, relationships and spirit with the same care he brought to his business. He let go of patterns that kept him stuck - and began creating a life that matched the vision he had for his life and the leader he was becoming.
The man who once came to coaching feeling stuck, walked away with a renewed sense of self-expansion, clarity, and presence.
Dan’s story is a powerful reminder: visionary leaders don’t need to work harder. Sometimes, they need to create the space for a new path to emerge - one that’s not only more aligned, but more alive.
Where The Horizon Meets You
If Dan’s story resonates and you’re ready to transform how you and your team thinks, communicates, and succeeds together, reply to this email to schedule a 30 minute PrinciplesUs Information Session.
This scientifically validated personality assessment and team optimization platform reveals the patterns and preferences that shape how teams work, creating a shared language for understanding how members think, engage, and apply themselves to challenges - allowing for more effective collaboration.
Because your next pivot isn’t about what you build. It’s about who you and your team become in the process.